Autohype vs Record Union — distribution vs daily TikTok promotion.
Record Union is a Scandinavian music distributor with a strong European following. Autohype is a daily TikTok automation tool. They solve different problems — here's when you need each.
What is Record Union?
Record Union is a Swedish music distribution service that delivers music to Spotify, Apple Music, TikTok, and 50+ other streaming platforms globally. They offer a free tier (15% royalty share) and paid tiers with 0% royalty share (~$10–20/year). Known for straightforward interface and strong presence in the European market.
Side-by-side comparison
| 🎵 Autohype | Record Union | |
|---|---|---|
| Primary function | Daily TikTok promotion to grow monthly listeners | Music distribution to 50+ streaming platforms |
| Cost | $97/month flat | Free (15% rev share) or $10–20/year (0% rev share) |
| TikTok presence | 1 AI clip/day auto-posted | Distributes to TikTok Sound library — no active posting |
| Royalty collection | Not applicable | Collects royalties from all platforms and pays monthly |
| European market | Global TikTok reach including Europe | Strong European distributor relationships |
| Spotify growth | Active — TikTok external traffic pipeline | Passive — availability only, no promotional activity |
| Revenue share | None | 0% on paid tier, 15% on free tier |
| Setup time | 1 hour to first post live | 3–7 days for distribution to go live on platforms |
Which is right for you?
Artists already distributed who need daily TikTok promotion to grow from hundreds to thousands of monthly listeners.
Start free trial →European indie artists who want a clean distribution interface with reliable royalty collection and strong support in Scandinavian and EU markets.
Try Autohype free for 7 days
No charge today. Cancel anytime. First video posted within 24 hours.
Start your free trial →Frequently asked questions
Is Record Union better than DistroKid for European artists?
Record Union has stronger European support infrastructure and has been in the market longer. DistroKid is better value at $23/year unlimited releases with no revenue share on any tier. For pure European artist needs, Record Union is solid; for global value, DistroKid wins on price.
Can I use Autohype with Record Union distribution?
Yes — Autohype works with any distributor. Once your music is live on Spotify and TikTok Sound via Record Union, connect those links to Autohype and start the daily posting campaign.
Does Record Union have any promotion features?
Record Union offers basic artist analytics and playlist pitching tools on their premium tier. They don't offer daily TikTok content creation or posting — that gap is where Autohype fits alongside distribution.
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