Promote your music without a label — and keep 100% of your career.
Major labels used to own distribution, discovery, and promotion. In 2026, you can access all three independently. Autohype is the promotion layer — daily TikTok content that builds your audience without giving up ownership.
The problem you're stuck in
The music industry used to require a label to get heard. Labels had the distribution deals, the radio contacts, the playlist connections. Now DistroKid handles distribution for $23/year, and TikTok's algorithm beats radio for discovery. The label's traditional value proposition has collapsed.
What labels still have that you don't: consistent daily content teams. Most major artists have entire social media departments posting 5-10 times a day across platforms. That's what Autohype replaces for $97/month.
How Autohype solves this for you
- 1Distribution: DistroKid or LANDR (~$20–60/year). You own all your music.
- 2Promotion: Autohype ($97/month). Daily TikTok content machine posting your music.
- 3Publishing: Songtrust or DistroKid Publishing (collect all your royalties).
- 4Total DIY stack: ~$120/month for everything a label used to charge 50–80% of your royalties for.
- 5You keep 100% ownership. You make all decisions. Your music career is yours.
Try it free for 7 days
Card captured at signup, but you're not charged for 7 days. Cancel anytime from your dashboard, no questions asked.
FAQ
What do I actually miss by not having a label?
Labels still provide: advance cash (useful if you need recording budget), professional A&R guidance, radio promotion (matters for country, pop, adult contemporary), and major sync deal relationships. If you don't need those specifically, independent + Autohype is the better financial deal.
Can Autohype replace a music PR company?
Autohype replaces the daily content/social layer of PR. What it doesn't replace: press outreach (blogs, magazines, journalists), radio plugging, and major editorial playlist pitching. For complete label-free promotion: Autohype (daily TikTok) + SubmitHub (press) + Spotify for Artists pitch (editorial).
At what point does it make sense to sign with a label?
If you've built 100K+ monthly Spotify listeners independently, you can negotiate from strength. Label deals at that stage are licensing arrangements, not ownership transfers — you keep your masters and negotiate better splits. Autohype helps you reach that leverage point.